Saturday 17 January 2009

WORK to PREPARE for Wednesday 21 January 2009

Hello B2B students!

Thanks to your attention and participation the EIS Simulation Workshop we ran last Thursday was a big success. I especially appreciate how everyone took on the role of "change agents" and seriously tried to get the maximum of adopters (including Anne) ... while, at the same time, observing your own reactions of those of your team to what you were learning.

NOW it is time for you, as teams to prepare a short (4 to 5 minutes) presentation (you can use PowerPoint) that each team will present on TUESDAY 21/01 regarding what you learned. This is the first thing we will do so please be prepared. Each team will present then answer questions from the other teams and myself.





















You can use the worksheet that is in the EIS Handout (you can get the entire handout here: http://www.calt.insead.edu/eis/EISDocs/French/Simulation%20EIS%20Handout%202.65f.pdf) but you only have to focus on the page that outlines the "Do's" and "Don'ts" that you yourselves learned at the level of Strategy and Tactics (the Initiatives) and any other areas you observed (like teamwork or decision-making style or timeliness and efficiency). You have a sample of the page in the image above.

I would be very interested to have INDIVIDUAL comments from any student ... but will expect (and will count towards the final class grade) a TEAM presentation on next Wednesday.

I would like to have all the presentations sent to me (at jose.pietri@yahoo.com) by NOON on Tuesday 21 January.

Afterward we will delve deeper into the simulation workshop as an offering to businesses for helping to teach Change Readiness to their employees. So we will look at EIS as if it were a "product" for management education.

Afterwards I will share with you the work done by last year's students so you will have a practical idea of what we wnat to produce.

The remainng time will allow you, in teams, to brainstorm WHERE (which enterprises or organizations) and HOW (using the principles of B2B marketing) you would enter the market with the EIS offering. I will also want you to outline a workplan that ensures that everyone on the team participates and that you will be able to perform the work necessary to produce your final reports and presentations within two weeks (our last class in on February 4).

There are also some post-workshop readings that I'd like you to do - but I will include those in another, separate, note on this blog.

If you have any questions please do not hesitate to e-mail me or leave a comment here.

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