Monday 9 February 2009

Final Presentations

All team document are publicly viewable via Google Docs at the links below:

Team 1

Team 2

Team 3

Team 4

NOTE: I am MISSING Team 2 presentation (somehow the transfer from USB key did NOT work) so I ask that team to please send me their PowerPoint presentation by e-mail so I can post it here.

Sunday 25 January 2009

Please use the PowerPoint presentation shown below as a EXAMPLE of what I expect from each team for our next class. Each team will have at least 30 minuutes to present their project: How would you use the principles of B2B marketing to "diffuse" the EIS Simulation Workshop in France in a particular industry or organization.

Wednesday 21 January 2009

Death by PowerPoint

Here is a link to a version, en français, of the famous "Death by PowerPoint" presentation about ... presentations.

Review it to help you and your team have a clear, focused and solid presentation on February 4.

http://www.slideshare.net/gregs/death-by-powerpoint-les-powerpoints-qui-tuent-presentation

Vocabulary from the readings

To help you we have listed some key words (in English then Français) from the readings that you may not be familiar with:

Maven = Champion

Laggard = Traînard

source (you can use it for OTHER words): http://www.wordreference.com

Monday 19 January 2009

Laptop computers?


As a suggestion - even recommendation: for class on Wednesday, 21st of January, please plan to bring your laptop computers (well, at least one per team) as that will allow you to both make your presentations and do research later in the session.

Sunday 18 January 2009

Reading assignments (to do BEFORE Tuesday)


Here are a few documents (just 3) that I'd like you to peruse before our next session.

In these readings you might find ideas that recall your own insights during the EIS Simulation. In any case, you will find key concepts and ideas that can help you in the preparation of your team presentations. Also, on Tuesday, we will discuss these key concepts ... and how they relate to business organizations in France .

Here are links to the readings:

1. The Tipping Point (How to start a revolution)
http://radio.weblogs.com/0107127/stories/2003/01/01/tippingPointNetVersion.html

2. Change Management: Bridging the ‘Knowing-Doing’ Gap
http://www.calt.insead.edu/eis/download/Change-Management&Knowing-Doing-Gap-AAAngehrn-INSEAD.pdf

3. Behind the EIS Simulation: An Overview of Underlying Models
http://www.calt.insead.edu/eis/documents/EISSimulationUnderlyingModels.pdf

Good reading ... and, as usual, if you have any questions, concerns or doubts just contact me or leave a comment here on the blog.

Saturday 17 January 2009

WORK to PREPARE for Wednesday 21 January 2009

Hello B2B students!

Thanks to your attention and participation the EIS Simulation Workshop we ran last Thursday was a big success. I especially appreciate how everyone took on the role of "change agents" and seriously tried to get the maximum of adopters (including Anne) ... while, at the same time, observing your own reactions of those of your team to what you were learning.

NOW it is time for you, as teams to prepare a short (4 to 5 minutes) presentation (you can use PowerPoint) that each team will present on TUESDAY 21/01 regarding what you learned. This is the first thing we will do so please be prepared. Each team will present then answer questions from the other teams and myself.





















You can use the worksheet that is in the EIS Handout (you can get the entire handout here: http://www.calt.insead.edu/eis/EISDocs/French/Simulation%20EIS%20Handout%202.65f.pdf) but you only have to focus on the page that outlines the "Do's" and "Don'ts" that you yourselves learned at the level of Strategy and Tactics (the Initiatives) and any other areas you observed (like teamwork or decision-making style or timeliness and efficiency). You have a sample of the page in the image above.

I would be very interested to have INDIVIDUAL comments from any student ... but will expect (and will count towards the final class grade) a TEAM presentation on next Wednesday.

I would like to have all the presentations sent to me (at jose.pietri@yahoo.com) by NOON on Tuesday 21 January.

Afterward we will delve deeper into the simulation workshop as an offering to businesses for helping to teach Change Readiness to their employees. So we will look at EIS as if it were a "product" for management education.

Afterwards I will share with you the work done by last year's students so you will have a practical idea of what we wnat to produce.

The remainng time will allow you, in teams, to brainstorm WHERE (which enterprises or organizations) and HOW (using the principles of B2B marketing) you would enter the market with the EIS offering. I will also want you to outline a workplan that ensures that everyone on the team participates and that you will be able to perform the work necessary to produce your final reports and presentations within two weeks (our last class in on February 4).

There are also some post-workshop readings that I'd like you to do - but I will include those in another, separate, note on this blog.

If you have any questions please do not hesitate to e-mail me or leave a comment here.

Friday 16 January 2009

The TEAMS

The 16 students present in our first session were divided into 4 teams to play the EIS simulation. These will be the same teams for future work assignments: For your information, here is the composition of each team:

TEAM 1
AZEHANA Fayssal
BERGERON Benoit
BRACHET Ludivine
BURGAT Caroline

TEAM 2
CATHELAND Olivier
DELAUNAY Agnès
DIETRICH Sandrine
FONTAINE Marion

TEAM 3
GUYOT Alexandra
JACQUET Thibault
JAMAL Mohammed Anas
LAY Clément
RAKOTONIRAINY Maminiaina

TEAM 4
BERLE Philippe
LE DUNFF Richard
PETRENKO Volodymyr
RAY Soutrik
ZEKPA Modesta

Thursday 15 January 2009

PowerPoint Presentation

Publicly viewable at: http://docs.google.com/Presentation?id=ddhrtswm_369hbvvf2gd

Change Quotations

To get you "in the mood" for thinking about change here, below, is a short presentation of some of my favorite sayings related to change.

What is your favorite saying? Add a new one here in the comments area.

Link to EIS Sim and Documents

You will be able to access the EIS simulation 2.8 for your session (Programme de Master MC SIC) at the following address:

http://www.calt.insead.edu/eis/SessionsPages/IAELYON150109f

Wednesday 14 January 2009

Course Overview

Generally speaking we will address the area of Change Management - especially how to best lead change and innovation - by a "learning by doing approach" with first a simulation, played in teams, then some theory and, especially it application in business,and finally team presentations on student projects for adapting the EIS Simulation to French realities.

We will use the EIS Simulation Workshop as a foundation of our work together. It is intended to help develop competencies and skills in Change Management, Organizational Behavior, Technology Management, Innovation Diffusion, Strategy, Culture and the Knowing-Doing Gap, Network Dynamics, Teamwork, ...

That seems like a lot to cover BUT by approaching these learning objectives through a "serious game" approach the students will have the EXPERIENCE of living through realisticlly presented change and learning from their successes and failures.

Session 1
will last four hours. After a general introduction to change issues and how to play the EIS simulation (about 30 minutes) we will create teams (4 for the 17 students) and actually become change agents leading change.

The students, working in groups, are challenged to introduce an innovation in a division of the EuroComm corporation. They have up to 6 months of (simulated) time to convince as many of the 22 members of the division's management team as possible to adopt an important innovation, which in this case is an Executive Information System introduced corporate-wide to increase transparency and reporting. During the simulation, participants, operating as change agents, can choose among many different initiatives and change management tactics to meet their goal. They may gather information on the managers (the profiles, their relationships, etc.) or may take direct action to try to convince the managers and thus influence their willingness to adopt the proposed innovation.

Each time participants implement a tactic, they immediately receive feedback about the impact of their decisions. The objective is to get as many adopters as possible, overcoming different forms of individual and organizational resistance to change.

This "play" part of the session will last about 2 hours.

The remaining time (about 90 minutes) will be spent in a "debriefing" covering what was experienced and LEARNED by participants. Connections to theory and practice will be made.
Finally, a list of additional readings will be given.

Session 2 will last four hours and will take place early the following week. Students will have read the key documents given last time and will come ready to discuss the underlying models of the Change Management Simulation. As a group we will discuss and agree upon possible value and returns that business can achieve by using the EIS game (based on models used). This part will last about 90 minutes to 2 hours.

Next teams will brainstorm a specific scenario that they will chose to research, investigate and prepare as a model of HOW the EIS Workshop can be offered and marketed to French organizations. Each team will present their preliminary ideas for group feedback and instructor approval. This section will last about one hour.

Finally the teams will work out a fairly finalized workplan for accomplishng the research, task identification and allocation and overall project management to produce final reports and presentations for the last class. This last part will last about one hour.

Students will document all their work and their key output shall be posted to the group blog. teams will now have 14 days to finalize their work.

Finally, in Session 3 each team will have a group presentation of their project and will also deliver their interim reports. After each presentation each team will receive instructor feedback that will allow them to modify and improve their final reports (due no more than 2 weeks later).

Class Dates and Locations

Session 1: Thursday, 15 January 2009 from 8am until 12 noon in room 268

Session 2: Wednesday, 21 January from 8am to 12 noon in room 122

Session 3: Wednesday, 4 February from 8am to 12 noon in room 122
NOTE: We will try to change this class's start time since I have a conflict for 4 Feb. - we will either start at 9am or perhaps at 1pm -if possible. We will discuss and decide this in the first class session.

Welcome!

Welcome to the blog for my students in the Change Managment class at the IAE - Université Lyon 3 (Master 2 Marketing et Commerce).

I will include information here about the class content, dates and locations -and also links to more readings.

Additionally, you, the participants, will be able to add your comments and contributions directly on here.